the reel baja identity


© 2012 copyright jeff debrown

This is my latest fly fishing logo that I just completed for friend and guide, Jeff deBrown of The Reel Baja fly fishing outfitters. We wanted to create a mark that was simple and clean. I always believe less is more when creating an identity. We chose the rooster fish simply because it is, in my opinion the poster child for a trophy catch on fly, especially from the surf, which separates the men from the boys. If feel the need to meet a rooster fish face to face give Mr, deBrown a ring.

Categories: Uncategorized | Tags: , , , | 2 Comments

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2 thoughts on “the reel baja identity

  1. Jim Troyer

    Nice one Q! Jeff’s a good friend and he showed me a ” sample ” last year in Baja and asked for my opinion. I like the idea of simple and you hit it right on the mark! Hope to see Jeff this year after the crowds have left the East Cape.

  2. Andy Koczon

    Nice work.

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